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Chatter partnered with Level Up to develop both the brand identity and packaging system for its growing line of cannabis products.

Starting with logo design, we created a visual foundation that could scale across multiple product formats while remaining instantly recognizable on the shelf.

The packaging system included custom mylar bags featuring a clear product window and matching pre-roll tubes designed to create a consistent retail experience. To reinforce the brand name, we developed a repeating "+1" pattern inspired by classic video game progression systems, creating a subtle visual cue that supports the idea of leveling up.

The result is a cohesive packaging system that combines strong shelf presence with playful brand storytelling, helping Level Up stand apart in a crowded marketplace.

PROJECT HIGHLIGHTS

Developed the Level Up brand identity, including logo design and visual standards

Created custom mylar packaging with integrated product viewing windows

Designed matching pre-roll tubes to maintain consistency across product formats

Developed a repeating "+1" pattern inspired by video game progression mechanics

Built a scalable packaging system adaptable across future product releases

Created strong shelf differentiation while maintaining a clean and approachable aesthetic

Balanced playful gaming influences with modern cannabis packaging requirements

Established a cohesive visual system that extends from logo to final package

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PACKAGING

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PROJECT HIGHLIGHTS

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