DIGITAL

PACIFIC REACH

Chatter managed social operations for @nw_concentrateson Instagram, tailoring a localized content strategy to reflect the brand’s outdoor, Pacific Northwest roots. Operating within Meta’s strict cannabis advertising regulations, we curated an active feed that celebrated the brand's adventurous identity, regional farm partnerships, and distinct concentrate offerings without crossing into direct sales or showing consumer consumption.

By focusing on high-impact visual storytelling, educational strain breakdowns, and daily Instagram Story campaigns, Chatter kept regional consumers engaged across Washington state. We enforced rigorous compliance standards to safeguard the account against content flags, building a resilient social footprint that drove strong brand recognition and retail foot traffic to dispensary partner shelves.

The finished social management framework gave Northwest Concentrates a compliant, highly recognizable channel to connect with outdoor enthusiasts and concentrate connoisseurs alike.

PROJECT HIGHLIGHTS

Managed end-to-end Instagram channel operations and visual content strategy for @nw_concentrates.

Navigated Meta community guidelines to maintain continuous brand safety and account compliance.

Built an outdoor, Pacific Northwest-inspired brand aesthetic that resonated with regional audiences.

Engineered educational content featuring strain profiles, terpene specs, and farm partnerships.

Deployed dynamic Instagram Story campaigns to highlight product drops and store availability.

Maintained audience engagement while avoiding flagged consumer consumption or sales copy.

Structured a consistent posting schedule to boost organic reach and brand awareness statewide.

Delivered a compliant, scalable social footprint that supported retail dispensary sales.

EXPLORE

DIGITAL

PACIFIC REACH

PROJECT HIGHLIGHTS

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NOT IN THE INDUSTRY, BUT STILL WANT FAB CREATIVE?!
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