PACKAGING

BUILT FOR BUDTENDERS

Most cannabis brands use the same packaging for every strain, changing only the strain name or color.

For NWExplorer, we took a different approach by creating unique artwork for every individual strain while maintaining a cohesive look across the entire product line.

This strain-specific packaging system does more than stand out on the shelf—it helps budtenders quickly identify products, simplifies product recommendations, and makes favorite strains easier for customers to recognize and remember.

To reinforce the brand beyond the dispensary, the artwork was also carried across Instagram campaigns, SMS marketing, and advertisements in Leaf Magazine, creating a consistent visual identity wherever customers interacted with NWExplorer.

PROJECT HIGHLIGHTS

Created unique artwork for every individual strain, giving each product its own distinct identity instead of relying on generic packaging.

Developed a cohesive visual system that strengthens brand recognition while making every strain instantly identifiable on dispensary shelves.

Improved the budtender experience by making products easier to locate, recommend, and remember.

Extended the packaging system across NWExplorer's pre-roll line to create a consistent family of products.

Built a scalable packaging system that can easily expand as new strains are introduced.

Produced print-ready packaging featuring bold artwork and premium production-ready files.

Supported the product launch with Instagram campaigns, SMS marketing, and a full-page back cover advertisement in Leaf Magazine.

Created a memorable retail experience that helped NWExplorer stand out in a crowded cannabis market.

Portfolio Square-NWExplorer-joint-tubes-Design

EXPLORE

PACKAGING

BUILT FOR BUDTENDERS

PROJECT HIGHLIGHTS

Trusted by leading cannabis brands

NOT IN THE INDUSTRY, BUT STILL WANT FAB CREATIVE?!
NO PROB!