LOGOS
ROYAL RELIEF
Created as the sister brand to Premier Recreational Cannabis (PRC), PRCBD was designed to expand the existing brand family into a wellness-focused CBD identity for both people and pets.
The logo is built around a refined crown mark paired with a custom wordmark, designed to signal trust, care, and premium wellness positioning while maintaining visual connection to the PRC parent brand.
The system was developed to feel familiar within the brand family, while still establishing its own distinct presence across retail and product environments.
A coordinated color system and custom typography extend the PRC visual language into a softer, wellness-oriented expression. The palette maintains family continuity while shifting toward a more approachable, health-forward tone suited for CBD products for both human and pet use.
The result is a cohesive but independent identity built for retail expansion, product versatility, and cross-category brand recognition.
PROJECT HIGHLIGHTS
Served as lead creative agency for PRCBD, creating a CBD-focused sister brand to Premier Recreational Cannabis (PRC)
Designed the PRCBD logo system to share visual DNA with PRC while establishing a distinct identity
Retained a similar crown mark as shared brand equity while developing a distinct wordmark and typographic system
Created a coordinated color palette and design system spanning retail, packaging, and digital applications
Designed the PRCBD website to support launch, product storytelling, and retail growth
Created retail merchandise and promotional materials to support brand awareness
Extended the identity into high-visibility sponsorships, including NASCAR vehicle branding
Built a scalable brand system across packaging, apparel, digital, and event marketing
Established brand standards to ensure consistency across all applications
Trusted by leading cannabis brands
