PACKAGING

Seattle's Private Reserve (SPR) had built a loyal following, but its visual identity lacked the consistency needed to stand out in an increasingly competitive cannabis market.

Chatter was brought in to refine the brand while preserving the recognition customers already knew.

We modernized the existing identity by refining the typography, establishing comprehensive brand guidelines, and creating a cohesive design system that could scale across every product category.

From premium blunt tins and vape cartridge boxes to flower jars and pre-roll packaging, every touchpoint was designed to feel unmistakably SPR.

To further enhance the customer experience, we developed a custom QR code system that connected consumers directly to strain-specific information, giving every package a digital extension beyond the shelf.

The result was a unified packaging family that strengthened SPR's premium positioning while creating a consistent experience across dispensaries, marketing, and the products themselves.