PACKAGING
"PEAK" INSIDE
Created for Northwest Concentrates, this premium rosin packaging was designed to deliver a memorable unboxing experience while celebrating the brand's Washington roots.
The packaging features five distinct colorways built around a custom topographical illustration of Mount Rainier, paying tribute to the region where Northwest Concentrates was founded.
The map wraps from the exterior into the interior structure, creating a continuous visual experience that reveals new details as the package is opened.
Every element was carefully considered to elevate the presentation of the product, from the layered artwork and structural design to the tactile experience of opening the box.
The result is a premium packaging system that reflects the quality of the rosin inside.
PROJECT HIGHLIGHTS
Designed a premium rosin packaging system for Northwest Concentrates focused on presentation and user experience
Created a custom Mount Rainier topographical illustration celebrating the brand's Washington roots
Developed five distinct colorways to differentiate products while maintaining a cohesive brand presence
Extended the topographical map throughout the interior and exterior packaging experience
Designed structural packaging elements to create a premium unboxing experience
Established a scalable packaging system adaptable across multiple product variations
Balanced retail shelf impact with refined details aimed at concentrate enthusiasts
Built a packaging experience that reinforces product quality through craftsmanship, storytelling, and design
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