LOGOS
BO-WOW-WOW
Created for Bo Gardens, a cannabis flower farm with a dog rescue-inspired mission, the identity was designed to celebrate the bond between cultivation, community, and canine companionship. Rooted in the owners' passion for both premium flower and animal advocacy, the brand was developed to feel approachable, authentic, and memorable within a crowded retail market.
The primary logo features illustrations inspired by the owners' two dogs, creating a distinctive mark that reflects the personality and heart behind the brand. A simplified secondary logo was developed using custom typography within a circular badge, providing a flexible identity for packaging, merchandise, signage, and promotional applications.
A green, black, and gray color palette reinforces the agricultural roots of the business while maintaining a clean, modern retail presence. The identity system was designed to scale across retail, events, digital platforms, and branded merchandise while supporting a unique product lineup where each flower strain is inspired by a different dog breed. The result is a welcoming brand identity that stands apart through storytelling, authenticity, and a playful connection to dog lovers and cannabis enthusiasts alike.
PROJECT HIGHLIGHTS
Served as lead creative agency for Bo Gardens, developing a cannabis flower brand inspired by dog rescue and community advocacy
Designed the Bo Gardens logo system featuring illustrations based on the owners' two dogs
Developed a secondary badge logo for flexible use across packaging, merchandise, and promotional applications
Created a custom visual identity that balances agricultural roots with a modern retail presence
Established a coordinated color palette and brand system for use across print, digital, and event marketing
Designed vendor day graphics and promotional materials to support brand awareness and customer engagement
Created the Bo Gardens website to support storytelling, product education, and retail growth
Developed content and marketing assets to maintain a consistent brand voice across channels
Built a scalable identity system designed to support dog breed-inspired strain branding and future product expansion
Trusted by leading cannabis brands
