PRINT ADS

LEAF LIFE

To expand Leaf Life Podcast's reach, Chatter built a monthly print campaign distributed across Leaf Magazine's nationwide network, spanning California, Alaska, Oregon, and Maine. The goal was to establish a recognizable yet dynamic visual anchor that promoted new episodes while celebrating the unique personalities of hosts Wes and Ricker.

We developed an episodic concept where the hosts were integrated into fresh, custom environments each month. Every ad featured the duo in bespoke matching suits designed to mirror that month’s specific topics—ranging from rich concentrate textures to gritty urban backdrops.

The result was an engaging print presence that drove consistent listenership across all streaming platforms. By pairing a structured sponsor layout with fluid monthly creative transformations, the campaign successfully amplified the podcast's identity across every territory.

PROJECT HIGHLIGHTS

Designed and executed a continuous, monthly multi-market print campaign featured across the entire Leaf Magazine distribution network, including California, Alaska, Oregon, and Maine.

Developed a dynamic, episodic creative framework that refreshed every month to align with specific podcast themes and new episode releases.

Created highly stylized, custom wardrobe concepts to dress hosts Wes and Ricker in bespoke, topic-matching suits for each unique layout.

Engineered diverse, thematic background environments ranging from rich product-focused textures to detailed illustrative landscapes.

Maintained a consistent, high-visibility promotional grid across every variation to seamlessly drive traffic to major podcast streaming platforms like Spotify and Apple Podcasts.

Strategically integrated an ongoing roster of major industry sponsors into a clean, unified footer design without compromising the artistic integrity of the main creative.

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PRINT ADS

LEAF LIFE

PROJECT HIGHLIGHTS

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