PRINT ADS

BACK COVER

PRC has been a foundational partner since the earliest days of Washington's i502 market. To solidify their legacy as an industry pioneer, Chatter was brought in to command the most coveted real estate in regional print: the back cover of Northwest Leaf Magazine. Over a two-year campaign, we developed an ongoing series of high-impact visual statements designed to turn pages into destinations.

Instead of traditional product layouts, we built immersive, heavily stylized illustrative worlds tailored to individual campaigns—from rugged Pacific Northwest landscapes for "NW Explorer" to rich, thematic environments for "Kandy Shoppe" and "Freddy's Fuego."

Each cover seamlessly blends intricate background storytelling with bold, high-contrast promotional frameworks, ensuring the artwork captures immediate attention while driving clear retail action.

The result is a dominant, long-running print presence that keeps PRC top-of-mind for consumers. By pairing premium environmental artistry with tactical, high-converting dispensary promotions, the campaign continues to elevate PRC’s brand authority across Washington State.

PROJECT HIGHLIGHTS

Secured and maintained premium back-cover positioning in Northwest Leaf Magazine across a continuous two-year creative campaign.

Developed distinct, highly detailed illustrative concepts tailored to exclusive product lines, including "NW Explorer," "Freddy's Fuego," and "Kandy Shoppe."

Blended complex, narrative-driven environmental artwork with bold, high-visibility promotional messaging to maximize visual impact on the page.

Designed a versatile visual framework that effortlessly accommodated unique vendor sub-brands under the master PRC corporate identity.

Integrated tactical consumer direction, including streamlined QR codes and clear product bundle layouts, to seamlessly bridge print media with digital menus.

Maintained consistent regional messaging and brand compliance across all major dispensary locations, including Conway, Arlington, Edmonds, and Bothell.

Elevated traditional print advertisements into highly anticipated, collectible visual landmarks that reinforced PRC's position as an industry pioneer.

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PRINT ADS

BACK COVER

PROJECT HIGHLIGHTS

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