PACKAGING
HAND DRAWN
When Refine set out to refresh its Loud Resin packaging, we partnered with talented Pacific Northwest artist Ganjagod / Hash Art Show to bring his distinctive hand-drawn style to the shelf.
The artwork was always meant to be the hero of this project. Over the years, Chatter has worked closely with Ganjagod to help carry his vision from concept to print, collaborating on much of the Refine packaging revamp and ensuring every detail translated properly from sketchbook to finished package.
For this release, we took his original artwork and elevated it through production design, incorporating spot varnish effects to highlight key elements and give the packaging added depth and impact when viewed under store lighting.
The result is a package that feels every bit as handcrafted and intentional as the artwork itself.
It's always a pleasure collaborating with artists who bring such a unique voice to a project, and Ganjagod's work continues to be a defining part of the Refine brand experience throughout the Pacific Northwest.
PROJECT HIGHLIGHTS
Collaborated with Pacific Northwest artist Ganjagod to bring his hand-drawn artwork to the Refine Loud Resin packaging line
Helped translate original illustrations from concept to production while preserving the character and integrity of the artwork
Supported the broader Refine packaging refresh through creative direction, production design, and package development
Incorporated spot varnish finishes to highlight key artwork elements and enhance shelf presence
Balanced artistic expression with regulatory packaging requirements and production specifications
Created a packaging experience that celebrates handcrafted artwork while reinforcing the Refine brand
Developed production-ready packaging files to ensure consistency across multiple product releases
Maintained visual continuity across the evolving Refine product line while allowing each package to retain its own unique identity
Built a collaborative design process that allowed the artwork to remain the focal point of the final package
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