LOGOS

REFINE THE WORLD
Created in 2011 for Xtracted Labs, Refine was one of Washington State's earliest professionally branded cannabis companies.
Rather than relying on the cannabis leaf imagery common throughout the industry, we developed a distinctive blue flame icon that represented the refinement and extraction process.
Paired with a green custom created font, the identity communicated professionalism, quality, and innovation while maintaining a subtle connection to the plant itself.
PROJECT HIGHLIGHTS
Created one of Washington State's earliest legal cannabis brand identities
Designed the Refine logo featuring a distinctive blue flame icon
Developed comprehensive brand guidelines and standards
Designed cannabis packaging and product labeling
Created marketing collateral and promotional materials
Designed and developed the company website
Helped position Refine as a premium cannabis concentrates brand
